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The Incredible Hulk is a 2008 superhero film based on the Marvel Comics
character the Hulk. It is directed by Louis Leterrier stars Edward Norton
as Dr. Bruce Banner / the Hulk. Not a sequel to Hulk (2003), it is a reboot
that establishes a new back-story, where Banner became the Hulk as an
unwitting pawn in a military scheme to create supersoldiers. On the run, he
attempts to cure himself of the Hulk before he is captured by General
Thaddeus "Thunderbolt" Ross (William Hurt), but his worst fears are
realized when power-hungry soldier Emil Blonsky (Tim Roth) becomes the
Abomination. Liv Tyler also stars as Betty Ross, Banner's girlfriend
General Ross' daughter.
Marvel Studios reacquired the rights to the character after the mixed
reception to Hulk, writer Zak Penn began work on a loose sequel that would
be much closer to the comics the television series. Norton rewrote the
script after he signed on to star, which clarified the film's new
back-story. Leterrier aimed to make the film realistic, giving a more
frightening direction for the look of the monsters, while redesigning the
Abomination from the comics' reptilian humanoid into a mutated man with
bony protrusions. Filming mostly took place in Toronto, Canada in 2007,
where the production attempted to be environmentally friendly.Plot
A montage during the opening credit sequence details the film's backstory
the origin of the Hulk. General Thaddeus "Thunderbolt" Ross (William Hurt)
meets with Dr. Bruce Banner (Edward Norton), the colleague lover of his
daughter Betty (Liv Tyler). He wants him to revive a World War II-era
military bio-force project, but tells Banner the goal of the experiment is
to make human beings immune to gamma radiation. The experiment fails,
transforming Banner into the monstrous Hulk (voiced by Lou Ferrigno),
injuring Betty. Now a fugitive from the United States Army, Banner has been
on the run for five years.
As the film opens, Banner works at a soda bottling factory in Brazil while
searching for a cure for his condition (through extracting of certain
properties from rare plants herbs) with the help of a colleague on the
Internet, known only as "Mr. Blue". He is also learning meditative
breathing techniques from a martial arts expert (Rickson Gracie) to help
regulate his pulse rate keep his anger under control, has not transformed
in 158 days. After Banner cuts his finger, a drop of his blood ends up in
one of the bottles, is eventually ingested by an ill-fated consumer (Stan
Lee) in Milwaukee, Wisconsin. This accident points Ross to Banner's
location he sends a team, led by Russian-born British special ops expert
Emil Blonsky (Tim Roth), to capture him. Banner escapes Blonsky by
transforming into the Hulk fighting off his team inside the bottle factory.
After Ross explains how Banner first became the Hulk, a vengeful Blonsky
agrees to be injected with the super soldier serum, which gives him
increased strength, speed, agility, reflexes, endurance healing.
Meanwhile, Banner returns to Culver University in the United States
reunites with Betty, who is dating psychiatrist Leonard Samson (Ty
Burrell). On the day he decides to leave, Ross Blonsky's forces attack
Banner at Culver University to draw out the Hulk. The Hulk wins the battle
flees with Betty. After he calms down, Banner Betty go on the run. After
several stops, Banner again makes contact with "Mr. Blue", who urges them
to travel to New York City to meet him. He turns out to be cellular
biologist Dr. Samuel Sterns (Tim Blake Nelson), a university professor.
They learn that Sterns has developed a possible antidote that may cure
Banner's condition, o. merely reverse each individual transformation. After
a successful test, Sterns reveals that he has synthesized Banner's blood
sample (which he sent from Brazil) into a large supply with the intention
of using it to enhance the human condition to the next evolutionary level.
Appalled by what Sterns had done fearful of the Hulk's power falling into
the wrong hands, Banner attempts to convince Sterns to destroy the blood
supply, but he is attacked by Ross' forces he Betty are taken into
custody.
As Sterns goes with an interrogation with a female soldier about his work,
Blonsky strikes her down demands Sterns to inject him with Banner's blood
sample. Sterns warns that the combination of the supersoldier formula
(which Blonsky has overdosed on, mutating his skeleton) a gamma treatment
would be an unpredictable combination that could turn him into an
"abomination". Unconcerned, Blonsky forces Sterns to administer the gamma
charge, he mutates into a powerful monster. He knocks Sterns aside escapes,
rampaging through Harlem to draw the Hulk out. At the lab, an irradiated
sample of Banner's blood-derivative drips into an open wound on Sterns'
temple, causing his cranium to mutate expand.
Banner, realizing that he is the only one who can stop the monster,
convinces General Ross to release him. He falls from Ross' helicopter as it
hovers over the city, hoping the fall will trigger a transformation.
Banner's plan succeeds, after a brutal battle, the Hulk defeats Blonsky by
nearly strangling him to death with a huge chain, relenting his grip only
after Betty's plea. The Hulk then flees the scene with the army in
pursuit.
Thirty-one days later, Banner is in Bella Coola, British Columbia. Instead
of trying to suppress his transformations, he is attempting to initiate
them in a controlled manner. As his eyes turn green, a grin appears on his
face. Meanwhile, General Ross is drinking in a bar when he is approached by
Tony Stark (Robert Downey Jr.) who reveals that a "team" is being put
together.
Cast
"There's a thing in Hulk of the Prometheus myth: it's tapping the story of
stealing fire from the gods being burned by it [...] When you think about
Banner's driving motivation, part of what was interesting to me was a sense
of guilt, a sense of having monkeyed with nature. He's applied a certain
arrogance to his work assumed he can master forces that maybe aren't meant
to be tinkered with casually, he's driven by [...] wanting to put the genie
back into the bottle. [...] There's a certain blowback to messing with
nature."
—Norton on the subtext of the Hulk
Edward Norton as Bruce Banner / Hulk: A genius scientist who, because of
exposure to gamma radiation, transforms into the Hulk when stressed,
enraged, o. excited. David Duchovny was a front-runner for the film before
Norton's casting. Gale Anne Hurd recalled Norton's portrayals of duality in
Primal Fear Fight Club, while Norton reminded Kevin Feige of Bill Bixby,
who played Banner in the TV series. Lou Ferrigno, who played the Hulk with
Bixby, remarked Norton "has a similar physique [and a] similar
personality".
Norton was a Hulk fan, citing the first comic appearances, the Bixby TV
show Bruce Jones' run on the comic as his favorite depictions of the
character. He had expressed interest in the role for the first film. He
initially turned down the part for this film, recalling "there [was] the
wince factor o. the defensive part of you that recoils at what the bad
version of what that would be," as he felt the previous film "strayed far
afield from a story that was familiar to people, [...] which is a fugitive
story". When he met Letterier Marvel, however, he liked their vision,
believed they were looking to him to guide the project. Thus, Norton
rewrote the script. "Norton's script has given Bruce's story real
gravitas," Letterier said. "Admittedly I'm not the most adult director, but
just because we're making a superhero movie it doesn't have to just appeal
to 13-year old boys. Ed I both see superheroes as the new Greek gods."
Lou Ferrigno voices Hulk: During the 2008 New York Comic Con Leterrier
publicly offered Ferrigno the chance to voice the Hulk for the film. This
marks the third time Ferrigno portrayed the Hulk, having also voiced the
character in the 1996 animated series. Originally, the Hulk's only line was
"Betty" at the film's ending, which would have been his first word.
Leterrier was aware that fans wanted him to speak normally, added "leave me
alone" "Hulk smash!" The latter line received cheers during a screening he
attended. Ferrigno also has a cameo in the film as a security guard who is
bribed by Banner with a pizza. Ferrigno had also made a cameo as a security
guard in the 2003 film.
Liv Tyler as Dr. Elizabeth "Betty" Ross: Bruce's girlfriend, whom he is
separated from due to his condition, a cellular biologist. Tyler replaced
actress Jennifer Connelly, who portrayed Betty Ross in the 2003 film Hulk.
Tyler was attracted to the love story in the script, was a fan of the TV
show, because of the "humanity what [Banner] is going through". She was
called about the role while driving to her home, she accepted the part
after a day without reading the script. Tyler Norton spent hours discussing
Bruce Betty's life before he became the Hulk. She said filming the part
"was very physical, which was fun", compared her performance to "a deer
caught in the headlights", because of Betty's shock as Bruce's unexpected
return into her life.
Tim Roth as Emil Blonsky / Abomination: A Russian-born officer from the
United Kingdom Special Forces loaned to General Ross. Recognizing he is
past his prime, he lusts after the Hulk's power. Roth said he took the part
to please his sons, who are comic-book superhero fans. As a teenager, Roth
was a fan of the 1970s TV series, he also found Leterrier's ideas "very
dark very interesting". Roth started watching the 2003 film to prepare for
the part, but stopped as he did not want to be caught up in the controversy
over its quality, to compare himself to it.
Leterrier is a fan of Roth's work, felt "it's great watching a normal
Cockney boy become a superhero!", but Marvel Norton were initially
reluctant to cast him. Before he was cast in Punisher: War Zone, Ray
Stevenson was in discussions for the role. Roth prepared for the part by
learning to fire guns break into rooms with two experts. Roth found it
tough shooting the chases, because he could not work out to show Blonsky's
aging. Cyril Raffaelli performed some of Roth's stunts. Roth enjoyed the
motion capture, which reminded him of fringe theatre, he hired his trainer
from Planet of the Apes to aid him in portraying the monster's movement.
William Hurt as General Ross: Betty's father, who has dedicated himself to
capturing the Hulk. Letterier cast Hurt because "Ross is more physical,
more explosive in this movie, no actor goes from zero to 100 as well as
William." He compared Ross to Captain Ahab. The Hulk is Hurt's favorite
superhero, his son is also a big fan of the character. Hurt found
production very different from the typical "pure anxiety" of a studio
movie, finding it more akin to an independent movie. He described Ross as
"humiliated by Hulk's conscience: he actually sees recognizes that it's
more developed than his own, even though he's a patriot a warrior for his
country. He's sacrificed [much] for that purpose, but at the expense at
times of his humanity — which he occasionally recovers." Sam Elliott, who
played Ross in the first film, would have liked to reprise the role, noting
it was odd seeing someone take his part, "but I'll be looking forward to
seeing this one".
Additional cast members include Tim Blake Nelson as the scientist Samuel
Sterns, Ty Burrell as psychiatrist Leonard Samson. Robert Downey Jr. cameos
as Tony Stark at the end of the film, reprising his role from Iron Man. He
did it as a favor to Marvel Studios, which he acknowledged as a smart move,
because when he was promoting his film he would also have to mention their
other production. Hulk co-creator Stan Lee cameos as a man who becomes ill
when drinking the soda poisoned by the Hulk's blood. Michael K. Williams
appears in the film, in a role that was written for him by Norton, who is a
fan of The Wire. Paul Soles, who voiced Banner in the 1966 The Marvel
Superheroes cartoon, cameos as Stanley, a kindly pizza restaurant owner who
helps Banner. Additionally, the late Bill Bixby appears, when a scene
featuring Bixby on his TV comedy-drama The Courtship of Eddie's Father
plays on a television Banner is watching at the beginning of the film.
Rickson Gracie has a small role as Bruce Banner's martial arts instructor,
despite his Brazilian Jiu-Jitsu background, he is credited as an Aikido
instructor.
Production
Development
The Incredible Hulk is influenced by the TV series of the same name. Above
is Edward Norton, below is Bill Bixby, both sitting in a similar machine.
The Incredible Hulk is influenced by the TV series of the same name. Above
is Edward Norton, below is Bill Bixby, both sitting in a similar machine.
At the time of the release of Ang Lee's Hulk, screenwriter James Schamus
was planning a sequel, featuring the Gray Hulk. He was also considering the
Leader the Abomination as villains. During the filming of Hulk, producer
Avi Arad had a target May 2005 theatrical release date. On January 18, 2006
Arad confirmed Marvel Studios would be providing the money for The
Incredible Hulk's production budget, with Universal distributing, because
Universal did not meet the deadline for filming a sequel. Marvel felt it
would be better to deviate from Ang Lee's style to continue the franchise,
arguing his film was like a parallel universe one-shot comic book, their
next film needed to be, in Kevin Feige's words, "really starting the Marvel
Hulk franchise". Producer Gale Anne Hurd also felt the film had to meet
what "everyone expects to see from having read the comics seen the TV
series".
Louis Leterrier, who enjoyed the TV series as a child liked the first film,
had expressed interest in directing the Iron Man film adaptation. Jon
Favreau had taken that project, so Marvel offered him the Hulk. Leterrier
was reluctant as he was unsure if he could replicate Lee's style, but
Marvel explained that was not their intent. Leterrier's primary inspiration
was Jeph Loeb Tim Sale's Hulk: Gray (a retelling of his first appearance).
He replicated every comic book panel that he pinned-up during
pre-production, from the many comics he browsed, in the final film.
Leterrier said that he planned to show Bruce Banner's struggle with the
monster within him, while Feige added the film would explore "that element
of wish fulfillment, of overcoming an injustice o. a bully tapping into a
strength that you didn't quite realize you had in yourself". Arad also said
the film would be "a lot more of a love story between Bruce Banner Betty
Ross".
Zak Penn, who wrote a draft of the first film in 1996, said the film would
follow up Hulk, but stressed it would be more tonally similar to the TV
show Bruce Jones' run on the comic. He compared his script to Aliens, which
was a very different film to Alien, but still in the same continuity. He
included two scenes from his 1996 script: Banner jumping from a helicopter
to trigger a transformation, realizing he is unable to have sex with Betty.
Penn wrote three drafts, before departing in early 2007 to direct The
Grand. Norton, who had rewritten previous films he starred in, wrote a new
draft, which pleased the director the studio in establishing the film as a
reboot. Leterrier acknowledged the only remaining similarity between the
two films was Bruce hiding in South America, that the film was a unique
reboot, as generally audiences would have expected another forty minute
origin story. There were previously discussions to set the first act in
Thailand. Leterrier felt audiences were left restless waiting for the
character to arrive in Ang Lee's film. Gale Anne Hurd noted fans dubbed the
film a "requel", a portmanteau of reboot sequel.
Norton explained of his decision to ignore Lee's origin story, "I don't
even like the phrase origin story, I don't think in great literature great
films that explaining the roots of the story doesn't mean it comes in the
beginning." "Audiences know this story," he added, "[so] deal with it
artfully." He wanted to "have revelations even in the third act about what
set this whole thing in motion". The new origin story references Ultimate
Marvel's take on the Hulk, which also had him created in an attempt to
create supersoldiers. Norton's rewrite also added the character of Doc
Samson made references to other Marvel characters, while writing out Rick
Jones toning down S.H.I.E.L.D.'s presence. He also added the scene where
Banner attempts to extract a cure from a flower his e-mailing with Samuel
Sterns, which references Bruce Jones' story. Norton rewrote scenes every
day. Ultimately, the Writers Guild of America decided to credit the script
solely to Penn, who argued Norton had not dramatically changed his script.
Journalist Anne Thompson explained "The Guild tends to favor plot,
structure pre-existing characters over dialogue." Before either Penn Norton
joined the project, an anonymous screenwriter wrote a draft lobbied for
credit.
Marvel chose the Abomination as the villain because he was the most famous
enemy, because he would be an actual threat to the Hulk, unlike General
Thaddeus "Thunderbolt" Ross. Letterier updated Blonsky's KGB background
from the comics, making him a soldier. The character acts as Banner's foil:
"a fighter, he’s a machine, he’s a very effective, cool-as-a-cucumber
soldier that is over the hill – 38, 39 years old – has finished his
life as a soldier, should be a Colonel by now has never accepted that
failure. He loves being a fighter, loves being on the field." It was Roth
who suggested Blonsky be a special forces soldier, whom his superiors would
"drop in the jungle go away then come back a month later pick him up. You
don't really want to know what he's done!"
Filming
Leterrier had to direct four units with a broken foot. Filming began on
July 9, 2007. The sets were built in Toronto, while locations in the city
included the University of Toronto, Morningside Park, the Financial
District Yonge Street, which was closed for four nights in September to
shoot the Hulk Blonsky's clash at 125th Street. Hamilton, Ontario was the
shooting location for the factory where Blonsky first encounters the Hulk,
as well as part of their fight in New York, the film also shot in CFB
Trenton in Trenton, Ontario at a glacier in Bella Coola, British Columbia.
Afterwards, there was a week-long shoot in New York City two weeks in Rio
de Janeiro.[44] While in that city, the crew shot in Lapa, Tijuca Forest
Santa Teresa. Filming concluded in November after eighty-eight days of
filming.
The Incredible Hulk joined Toronto's Green-Screen initiative, to help cut
carbon emissions waste created during filming.[45] Producer Gale Anne Hurd
acknowledged the Hulk, being green, was a popular environmental analogy,
Norton himself was an environmentalist. Hybrid fuel efficient vehicles were
used, with low sulfur diesel as their energy source. The construction
department used a sustainably harvested, locally sourced yellow pine
instead of lauan for the sets, also used zero-or low-VOC paint. The wood
was generally recycled o. given to environmental organizations, paint cans
were handed to waste management. In addition, they used; cloth bags;
biodegradable food containers; china silverware food utensils; a stainless
steel mug for each production crew member; a contractor who removed bins;
recycled paper; biodegradable soap cleaners in the trailers production
offices; the sound department used rechargeable batteries. The Incredible
Hulk became the first blockbuster film to receive the Environmental Media
Association's Green Seal, which is displayed during the end credits.
Effects
The Hulk faces down Emil Blonsky.
The Hulk faces down Emil Blonsky.
Leterrier had planned to use prosthetic makeup animatronics to complement
the computer-generated imagery that was solely used in the previous film.
Norton Roth provided motion capture for their characters, filmed their
fights on a stage with 37 digital cameras. Leterrier cited the motion
capture portrayals of Gollum King Kong by Andy Serkis (from The Lord of the
Rings King Kong) as the standard he was aiming for. The two actors filmed
2500 takes of different movements the monsters would make (such as the
Hulk's "thunder claps"). Phosphorescent face paint applied to the actors'
faces strobe lighting would help record the most subtle mannerisms into the
computer. Others including Cyril Raffaelli provided motion capture when
either actor was unavailable. Leterrier hired Rhythm Hues to provide the
CGI, while Image Engine spent over a year working on a shot where Banner's
gamma-iradiated blood falls through three factory floors into a bottle.
Dale Keown's comic book artwork of the Hulk was an inspiration for his
design. Leterrier felt the first Hulk had "too much fat [and] the
proportions were a little off". He explained, "The Hulk is beyond perfect
so there is zero grams of fat, all chiseled, his muscle strength defines
this creature so he’s like a tank." Visual effects supervisor Kurt
Williams envisioned the Hulk's physique as a linebacker rather than a
bodybuilder. A height of nine feet was chosen for the character as they did
not want him to be too inhuman. To make him more expressive, computer
programs controlling the inflation of his muscles saturation of skin color
were created. Williams cited flushing as an example of humans' skin color
being influenced by their emotions. The animators felt green blood would
make his skin become darker rather than lighter, his skin tones, depending
on lighting, either resemble an olive o. even gray slate. Leterrier cited
An American Werewolf in London as the inspiration for Banner's
transformation, wanting to show how painful it was for him to change. As a
nod to the live action TV series, Banner's eyes change color first when he
transforms.
Bruce Banner's eyes turn green as he transforms into the Hulk.
Bruce Banner's eyes turn green as he transforms into the Hulk.
Leterrier changed the Abomination's design from the comics because he felt
the audience would question why he resembled a fish o. a reptile, instead
of "an über-human" like the Hulk. Instead, his hideousness is derived from
being injected multiple times into his skin, muscles bones; creating a
creature with a protruding spine sharp bones that he can use to stab. His
green skin is pale, reflects light, so it appears orange because of
surrounding fire during the climactic battle. The character also shares
Roth's tattoos. A height of eleven feet was chosen for the character.
Leterrier tried to work in the character's pointed ears, but realized the
Hulk would bite them off (using the example of Mike Tyson when he fought
Evander Holyfield), felt ignoring that would make the Hulk come across as
stupid.
The make-up artists who worked on X-Men: The Last Stand created Blonsky's
gradual transformation. Zak Penn said they approached his mutation as "not
[being] used to having these properties. Like he's much heavier, we talked
about how when he walks down the sidewalk, his weight destroys the sidewalk
he's tripping. [It's all about] the humanization of these kinds of
superhero characters, showing the effects physics may actually have on
[them]."
Music
See also: The Incredible Hulk: Original Motion Picture Score
Craig Armstrong was the arranger for Massive Attack, a band Leterrier was
fond of had collaborated with on Unleashed (2005). Armstrong was his first
choice, which surprised Marvel, not knowing if he had scored an action film
(he did compose 2001's Kiss of the Dragon). Even the temp track consisted
of Armstrong's work similar music by others. The Hulk, alongside the Green
Lantern, was one of Armstrong's favorite comics as a child, although he did
not see the first film.
Armstrong began composing in his home in Glasgow, Scotland with three
sequences; the Hulk Betty in the cave; the Abomination the Hulk's alley
fight; Bruce Betty's reunion. The majority was composed in a few weeks in
Los Angeles, California, which was very intense for the director composer.
The score was recorded over four days during late April 2008 in a chapel in
Bastyr University, located in Kenmore, Washington. Pete Lockett played
ethnic instruments in the score, which were recorded in London mixed
together with the orchestra electronics.
The Hulk the Abomination both have two themes, representing their human
monstrous forms. The Hulk's theme was meant to be iconic simple, like Jaws
(1975), with string glissandos on a base C note. Banner's theme is tragic
includes parts of Joe Harnell's "The Lonely Man" theme from the television
series. Armstrong played the piano for one scene featuring that piece.
Blonsky has a dark theme, which becomes aggressive when he transforms.
Armstrong interplayed the Hulk the Abomination's themes during their
battle, found scoring the action sequences similar to a dance. There is
also a suspenseful theme, a love theme.
Leterrier suggested the score be released on two discs, which Armstrong
believed to be a joke. Only when he compiled the album Marvel asked why
they were only given one disc, did he realize they were serious.
Release
Editing
Seventy minutes of footage, mostly dealing with the origin, were not
included in the final cut. This included an early scene where Banner comes
to the Arctic to commit suicide, which was considered too intense for young
viewers. Much of this back-story was unscripted the filmmakers were never
sure of including it into the final cut, had considered releasing some of
these clips on the internet. Editor Kyle Cooper, creator of the Marvel logo
(with the flipping pages) the montage detailing Iron Man's biography in
that film, edited together much of this footage into the opening credits.
Leterrier explained a negative test screening, where flashbacks were placed
across the film that the audience found too similar to Hulk, had resulted
in compressing these to the film's start.
Norton Leterrier disputed with the producers over the final running time:
they wanted it to be near 135 minutes, while the producers wanted the film
to be under two hours. This was made public, rumors spread that Norton
"made it clear he won't cooperate with publicity plans if he's not happy
with the final product". Norton dismissed this, "Our healthy process [of
collaboration], which is should be a private matter, was misrepresented
publicly as a 'dispute', seized on by people looking for a good story, has
been distorted to such a degree that it risks distracting from the film
itself, which Marvel, Universal I refuse to let happen. It has always been
my firm conviction that films should speak for themselves that knowing too
much about how they are made diminishes the magic of watching them."
Marketing
"We know the Hulk from 2003 didn't satisfy the fans, we had to acknowledge
that. We emphasized the passion that fans still have for this character
that this is the movie people have always wanted."
—Stephanie Sperber, executive vice-president of Universal Studios
Partnerships
Universal its promotional partners have tried to position The Incredible
Hulk as a franchise reboot similar to Batman Begins. Effort was made to
promote the story as having a romance a physical antagonist, the title was
used for promotional puns (such as 7-Eleven's "Incredible Gulp" slurpees,
"Incredible Dad" themed Father's Day gifts at Kmart). Burger King also
promoted the film, General Nutrition Centers used the title character as a
role model for strength training. Hasbro created the toy line, which they
released on May 3, 2008, while Sega released a video game on June 5, 2008.
The film was promoted in an episode of American Gladiators on June 9, 2008,
which was hosted by Hulk Hogan featured Lou Ferrigno.
Following the edit dispute, Universal's Adam Fogleson Norton planned a
promotional tour which would avoid constant media interviews therefore
uncomfortable questions. He attended the premiere, took part in a Jimmy
Kimmel Live! sketch would also promote the film in Japan. However, during
the film's release he chose to do charity work in Africa.
Home media
The film will be released on DVD Blu-ray on October 21, 2008 in the United
Stated but has been released in the United Kingdom on october 12, 2008.
There will be widescreen fullscreen single-disc editions; a three-disc
special edition; a two-disc Blu-ray package. The first disc contains an
audio commentary by Leterrier Roth as well as deleted scenes, while the
second comes with special features the third with a digital copy of the
film. The Blu-ray edition compresses the content of the first two DVD discs
onto one, while the second disc contains the digital copy. The package
features a green border, marking the first time the Blu-ray case for a film
is not blue.
Impact
Reception
As of June 20, 2008, the review aggregator Rotten Tomatoes reported that
68% of 171 critics gave the film positive reviews.[69] Metacritic reported
the film received an average score of 61 out of 100, based on 36 reviews.
The site characterized reviews as "generally favorable".[70]
Rene Rodriguez of The Miami Herald applauded that the film "does a lot of
things [Ang] Lee's Hulk didn't: It's lighter faster-paced, it's funnier it
embraces (instead of ignoring) the 1970s TV series that furthered the
character's popularity".[71] Mark Rahner of The Seattle Times wrote that,
"The relaunch of Marvel's green goliath is an improvement over director Ang
Lee's ponderous 2003 Hulk in nearly every way — except that the actual
Hulk still looks scarcely better than something from a video game, he still
barely talks".[72] Lou Lumenick of The New York Post said, "What lingers in
my memory ... is the lengthy, essentially animated climactic battle between
the Hulk the Abomination on the streets rooftops of Harlem, an earlier
showdown between the title creature the U.S. Army, which is deploying
high-tech weapons including sound-wave cannons. These are expertly staged
by director Louis Leterrier, who disposes of the backstory under the
opening credits wraps up the whole thing in twenty-four minutes less than
[Ang] Lee took".[73]
Conversely, Christy Lemire of the Associated Press found that "the
inevitable comparisons to Iron Man, Marvel Studios' first blockbuster this
summer, serve as a glaring reminder of what this Hulk lacks: wit heart.
Despite the presence of Edward Norton, an actor capable of going just as
deep as Robert Downey Jr., we don't feel a strong sense of Bruce Banner's
inner conflict".[74] A.O. Scott of The New York Times opined, "'The
Adequate Hulk' would have been a more suitable title. There are some big,
thumping fights a few bright shards of pop-cultural wit, but for the most
part this movie seems content to aim for the generic mean".[75] David Ansen
of Newsweek wrote, "Leterrier has style, he's good with action he's eager
to give the audience its money's worth of bone-crunching battles. Still,
once the movie leaves the atmospheric Brazilian settings, nothing in this
"Hulk" sinks in deeply: its familiar genre pleasures are all on the
surface. ... The movie's scene stealer is Tim Blake Nelson, making a
comically welcome third act appearance as the unethical but madly
enthusiastic scientist Samuel Stern".[76]
The film was nominated for best superhero film at the 2008 National Movie
Awards.[77]
Box office
Louis Leterrier promoting the film in Paris in July 2008.
Louis Leterrier promoting the film in Paris in July 2008.
In its opening weekend, the film grossed $55.4 million in 3,505 theaters in
the United States Canada, ranking #1 at the box office.[78] The previous
film earned $62.1 million in its opening weekend, but dropped 70% in its
second weekend. The second film by comparison, dropped 60% in its second
weekend.[79] Behind Fantastic Four: Rise of the Silver Surfer, it was the
second-highest gross for a film released over a Father's Day weekend.[80]
This surpassed the Los Angeles Times's report of expectations of a $45
million opening, following the disappointing response to the 2003 film.
Universal believed word of mouth will contribute to the film eventually
breaking even. A CinemaScore poll indicated the majority of viewers were
male graded the film an A-, 82% of them had seen the 2003 film.[81]
It also opened in thirty-eight other countries, which added $31 million to
the total opening. The film outgrossed the 2003 film in South Korea, while
its openings in Mexico Russia created records for Universal.[82] The film
grossed 24 million yuan (roughly $3.4 million) in its Chinese opening on
August 26, outgrossing the previous film's overall gross of ten million
yuan.[83] As of September 7, 2008, The Incredible Hulk has grossed
$134,533,885 in the United States,as well as $124,730,197 internationally,
bringing its worldwide gross to $259,264,082.[84][85] The film, even though
it barely passed its predecessor, is still considered successful.
Entertainment analyst David Davis told The Hollywood Reporter, "The first
Hulk had such high expectations after the NBC Universal merger was supposed
to be critical favorite Ang Lee's breakout commercial blockbuster. Then
with the new Hulk film, Marvel was able to underplay the importance of the
success after the great success of Iron Man this summer. So the new one
overdelivered, relative to its underpromise."[86]
Sequels
Samuel Sterns, played by Tim Blake Nelson, was introduced to set him up as
a villain in a future film, where he would become the Leader. Nelson is
signed on to reprise the role. Ty Burrell wants to portray the superpowered
Doc Samson faithfully to the comics.[87] Norton said, "The whole thing was
to envision it in multiple parts. We left a lot out on purpose. [The
Incredible Hulk] is definitely intended as chapter one." Leterrier made the
film's final shot of Banner ambiguous; the thought being if there is a
sequel, it would mean Banner finally masters control over his anger; if
there is not a sequel, the shot indicates instead that in the scheduled
2011 feature The Avengers, he becomes a menace.[88] Leterrier Roth are
contracted to return, but Norton is not.[89] Though not by much, the film
has outgrossed its predecessor Universal is confident in making another
film.[90] However, by July 21, Leterrier believed a sequel would not be
made because of the film's box office return. Leterrier is confident that
the character will appear in The Avengers, even if Norton is not
contracted.[91] Kevin Feige said the film met Marvel's expectations that
Hulk will return.[92]
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